HYDERABAD: Anthill Ventures, an investment and speed-scaling platform for early-growth stage startups, along with its network of investors, has invested Rs 10 million in Rooter Sports Technologies Private Limited.
This investment marks another milestone in Anthill's foray into the sports technology and Media and Entertainment(M&E) space.
The startup will leverage funds to focus on its growth in India and expand its footprint to Europe with partners in that region. Anthill Studio enabled Rooter to connect with corporate giants who will further help them to venture into international markets. Rooter will also use the funds to expand its client base to B2B customers and focus on growing its social feed.
As a part of the Anthill Studio accelerator programme, Rooter was able to focus on monetization, particularly in data positioning and scaling by reaching out to prospect clients with sports engagement solutions. Through Anthill Studio, Rooter was able to onboard two clients. The startup was able to build on its SaaS (Software-as-a-Service) product offering as a fan engagement solution to sports teams, leagues and media companies across the world.
Piyush, Founder & CEO, Rooter, said in a statement, “Partnering with Anthill gives us capital and market reach: the two most important ingredients for exponential growth at Rooter. Also, their sizeable global network of investors and experts in the sports technology space will provide valuable guidance in numerous operational areas."
Headquartered in Delhi and founded in 2016, Rooter is the brainchild of Piyush, Akshat Goel and Dipesh Agarwal. Rooter manages to integrate live sports engagement with social interactions and fastest live scores & data for eight sports. Over the years, Rooter has successfully covered sports like cricket, hockey, tennis, football, basketball, badminton, motorsport and kabaddi, and it has connected 2.4 million sports fans through its app and web platform.
First Published On: https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/anthill-ventures-invests-rs-10-million-in-rooter/articleshow/67671307.cms