The Anthill Urban Lifestyle Thesis Investing in the Future of How India Lives
India’s urban lifestyle economy is entering a defining decade. A new generation of consumers is shaping demand around identity, wellness, sustainability, design, and experience, moving beyond transactional consumption toward meaning-driven brands.
Anthill’s Urban Lifestyle Thesis outlines our conviction in founder-led, culturally relevant, and digitally native brands that are building the next wave of lifestyle categories across fashion, beauty, wellness, food & beverage, and experiential consumption. This thesis reflects our belief that the strongest lifestyle brands of the next decade will not only be commercially scalable, but culturally influential.
